Propaganda e Publicidade Médica

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Propaganda e publicidade médica

A propaganda e a publicidade médica são de grande utilidade para a sociedade, porque facilitam a oferta de informações sobre atendimento à população que procura por tratamento, prevenção de doenças ou simplesmente melhoria do bem-estar e qualidade de vida.

Quando planejada, segmentada e executada corretamente, a publicidade médica (e na área da saúde como um todo) habilita a população a encontrar o especialista na região desejada. Ainda mais: permite profissionais divulgarem seu trabalho, competências e certificados, trazendo legitimidade e confiança ao relacionamento, não só com pacientes mas também com colegas de profissão da área da saúde.

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Publicidade médica no Google

[/fusion_text][fusion_button link=”https://meuconsultoriodigital.com.br/google-adwords-para-medicos/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”custom” button_gradient_top_color=”#34a853″ button_gradient_bottom_color=”#34a853″ accent_color=”#ffffff” border_width=”1px” stretch=”default” icon_position=”left” icon_divider=”no” animation_type=”bounce” animation_direction=”left” animation_speed=”1.0″]Anunciar no Google[/fusion_button][fusion_separator style_type=”single|dotted” top_margin=”20px” bottom_margin=”20px” alignment=”center” /][fusion_text]

Publicidade médica no Facebook

[/fusion_text][fusion_button link=”https://meuconsultoriodigital.com.br/facebook-ads-para-medicos/” target=”_self” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”custom” button_gradient_top_color=”#46629e” button_gradient_bottom_color=”#46629e” border_width=”1px” stretch=”default” icon_position=”left” icon_divider=”no” animation_type=”bounce” animation_direction=”left” animation_speed=”1.0″]Anunciar no Facebook[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” equal_height_columns=”yes” hide_on_mobile=”no” background_color=”#e2f0ee” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_size=”0px” border_style=”solid” padding_top=”10px” padding_right=”5%” padding_bottom=”50px” padding_left=”5%”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_text]

Pilares

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Ética

A divulgação de serviços prestados em consultórios médicos não é ilegal, mas é preciso respeitar as normas e resoluções do Manual de Publicidade Médica, CFM nº 1.974/11. Saiba Mais.

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Tecnologia

O conhecimento sobre as diversas plataformas disponíveis e suas respectivas linguagens e técnicas de execução e manutenção são essenciais para o atingimento dos objetivos e uso eficiente dos recursos.[/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”#ffffff” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”20px” margin_top=”0px” margin_bottom=”0px” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_content_boxes settings_lvl=”parent” layout=”icon-on-top” columns=”1″ icon_align=”right” icon_size=”35px” animation_type=”0″ animation_direction=”left” animation_speed=”0.1″ margin_top=”0px” margin_bottom=”0px”][fusion_content_box title=”” icon=”fa-medkit” backgroundcolor=”” iconcolor=”” circlecolor=”” circlebordercolor=”” circlebordersize=”” outercirclebordercolor=”” outercirclebordersize=”” iconrotate=”” iconspin=”no” image=”” image_width=”65″ image_height=”65″ link=”” linktext=”” link_target=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″]

DNA médico

Além de dominar os conceitos e tecnologias ligadas ao marketing digital, Meu Consultório Digital reconhece a necessidade de entender as particularidades da cada especialidade da área da saúde.

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Nosso Processo

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Planejamento

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Definição do cronograma, indicadores de desempenho, recursos e ferramentas necessárias para a realização dos objetivos da campanha.

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Implementação

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Execução do planejamento,  como a criação e configuração das campanhas nos sistemas de publicidade online desejados.

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Mensuração

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Acompanhamento das principais métricas de desempenho (KPIs), com o objetivo de analisar oportunidades de melhorias, como ganhos de eficiência.

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Otimização

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Realizar operações nos sistemas de publicidade, como: alterar anúncios, segmentações, valores de lance e orçamento, com o objetivo de melhorar os resultados.

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Contato

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Clique e ligue

(11) 3798-8322

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Whatsapp

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…ou mande uma mensagem,
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